We call it M-1 Rail, but not for much longer. Quicken Loans secured the naming rights to the 3.3-mile streetcar line being built on Woodward as part of its financial support during fund-raising for the project, according to a statement from Paul Childs, M-1’s chief operating officer.
M-1 Rail is also working on other branding items, including recognition of donors who have sponsored station stops, according to a statement from the rail agency. It was unclear when a decision on the name would be reached or if M-1 Rail is a possibility.