People are notorious for saying things they don’t actually mean, particularly during an argument. On the flip side, saying things that have a different meaning than what’s intended is human nature and often the cause of an argument in the first place. After all, no one is a mind reader.
This dichotomy creates an interesting dilemma for market researchers, particularly those who invest in focus groups to get feedback on new products. Henry Ford, founder of Ford Motor Company, was famously prolific regarding customer input, having once said, “If I had asked people what they wanted, they would have said a faster horse.”
Late Apple co-founder Steve Jobs also was a big proponent of not listening to customer words, but rather to their needs. He’s quoted as saying, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” READ MORE
This blog is from Rich Paul’s website. He is host of The Rich Paul Show and is an advertiser on WJR